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Marketing Manager - Drives India

Requisition ID:  20071
Job Location(s): 

Oragadam, IN

Job Description

Danfoss is looking for a Digital Marketing Manager to join our diverse team. You will be responsible for establishing and executing a sustainable product growth strategy and will be the owner and driver for the complete product marketing experience and be responsible for launching great products that win customers’ loyalty.

Job Responsibilities

  • Assess the current product portfolio, develop product road maps, outline the market strategy and manage the product positioning, promotion and placement throughout the products’ lifecycle.
  • Collaborate with cross-functional teams to specify, develop, launch, grow products in the market and maintain a successful business.
  • Develop market specifications for new product developments including ownership of the market specification, the launch plan and overall portfolio plan including phase out.
  • Lead marketing activities, product launch plans, commercial product trainings, product promotions and strategic pricing direction.
  • Support shaping the future direction of our digital service portfolio.

Background & Skills

  • 6 - 10 years of  strong Marketing knowledge and strong command over communication towards business/clients
  • Must have prior successes in full-funnel marketing – Awareness, Interest, Consideration, Purchase
  • Should have “Hands On” experience working across the wide spectrum of marketing – Basic product literature, sales tools & enablers, events & exhibitions, omni channel campaigns, On-ground activities and activations, Mass media channels including but not restricted to Print, OOH etc. and Digital Marketing
  • Should be able to club “Customer First” and “Digital First”
  • Exposure to different elements of digital marketing – Search, Social, Email, Webinars, Website, Account Based Marketing
  • Should be able to translate the product’s features & benefits into a compelling story that creates a preference for the brand in the minds of the customer
  • Channel Partner Marketing and Upliftment
  • High integrity, passionate, ambitious & an energetic performer. 
  • Result-focused Self-driven Go-getter. Someone who never gives up on the end result. Someone who can keep digging deep, keep unearthing newer ways and if still doesn’t work, repeats it till we get through. 
  • Not an easy quitter. Someone who brings with him or her an original thought, and holds firm conviction in the thought process and is able to bring stakeholders onboard
  • Excellent attention to detail necessary to collect key business and user insights
  • Strategic planning skills to create & manage a long-term vision for the business
  • Comfortable working in a matrixed organization, with the ability to build relationships with stakeholders and cross-functional teams. Basically an expert juggler

Danfoss – Engineering Tomorrow

At Danfoss, we are engineering solutions that allow the world to use resources in smarter ways – driving the sustainable transformation of tomorrow. No transformation has ever been started without a group of passionate, dedicated and empowered people. We believe that innovation and great results are driven by the right mix of people with diverse backgrounds, personalities, skills, and perspectives, reflecting the world in which we do business. To make sure the mix of people works, we strive to create an inclusive work environment where people of all backgrounds are treated equally, respected, and valued for who they are. It is a strong priority within Danfoss to improve the health, working environment and safety of our employees.

 

Following our founder’s mindset ‘action speaks louder than words’, we set ourselves ambitious targets to protect the environment by embarking on a plan to become CO2 neutral latest by 2030.

 

 

 

Danfoss engineers advanced technologies that enable us to build a better, smarter, and more efficient tomorrow. In the world’s growing cities, we ensure the supply of fresh food and optimal comfort in our homes and offices, while meeting the need for energy-efficient infrastructure, connected systems, and integrated renewable energy.

Our solutions are used in such areas as refrigeration, air conditioning, heating, motor control, and mobile and industrial machinery.

Our innovative engineering dates back to 1933. Today, Danfoss holds market-leading positions, serving customers in more than 100 countries. We are privately held by the founding family.

 

Danfoss engineers advanced technologies that enable us to build a better, smarter, and more efficient tomorrow. In the world’s growing cities, we ensure the supply of fresh food and optimal comfort in our homes and offices, while meeting the need for energy-efficient infrastructure, connected systems, and integrated renewable energy.

Our solutions are used in such areas as refrigeration, air conditioning, heating, motor control, and mobile and industrial machinery.

Our innovative engineering dates back to 1933. Today, Danfoss holds market-leading positions, serving customers in more than 100 countries. We are privately held by the founding family.