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Marketing Communications Manager

Requisition ID:  19829
Job Location(s): 

Petaling Jaya, MY

Job Description

Danfoss is looking for a Marketing Communications Manager to join our diverse team. You will be responsible for overall partner and consultant marketing as well as campaign management initiatives to build and maintain high level Danfoss business profiles and brand positioning in the Asia Pacific region. The marketing manager will be responsible for capturing business & customer insights, mapping the customer’s purchase journey, tracking the competition activities in the market and base on these inputs - conceptualize, define and drive omni-channel marketing campaigns. 

Job Responsibilities

Responsibilities for this position include, but are not limited to, the following.

  • Responsible for understanding the segment’s business mandates and be able to translate the same into a well-defined marketing plan based on consumer insights and market intelligence. 
  • Be able to deep-dive into industry or customer specific business challenges and must be capable to activate the various marketing levers to address the same.  
  • Ensuring lead generation and nurturing activities as well as alignment and follow-up with the region for both sales and partners related to Marketing generated leads
  • Evaluate marketing performance of partners, have constant dialogues to understand Danfoss’ support to their businesses and brand positioning, and provide recommendations.
  • Establish and grow joint marketing plans with Danfoss partners with KPI settings.
  • Strengthen business relationship with partners and monitor Customer Loyalty Index results to understand their satisfactory level in doing business with Danfoss.
  • Align, develop, initiate, and monitor all marketing communication campaign strategies/plans according to global and/or regional business direction.
  • Oversee the complete end-to-end go-to-market strategy for new product launches including but not limited to on-ground activations and events, digital campaigns, content creation and customer connect programs.
  • Develop and monitor measurable results, analysing effectiveness and impact towards growing the business in the region
  • Monitor MarCom activities continuously in terms of budget adherence with input from global/regional MarCom stakeholders.
  • Present quarterly MarCom report to Head of Marketing & Branding and Senior Director-Marketing Communications.
  • Monitor and analyse market trends and news to keep best-in-class performance in the market.
  • In lines with the business’ aspirations, must exude a digital first attitude and should be able to identify key digital platforms that could ensure a positive customer engagement and business impact.  

 

Background & Skills

The ideal candidate possesses these skills. 

  • Bachelor's degree in Marketing Communications or Business
  • 5+ years in marketing communications role either in B2B marketing
  • Proven experience in partner marketing and campaign/project management with measurable results
  • Strong grasp of digital and traditional marketing communication integration and market trends
  • Ability to work in matrix and multicultural organization
  • Proactive, resourceful, independent, self-motivator and process-driven mindset
  • Positive attitude, good interpersonal skills and able to connect well with stakeholders
  • Commitment and ability to challenge traditions
  • High degree of flexibility and sense of urgency
  • Has good presentation skills
  • Ability to work with Adobe Illustrator and Photoshop is an added advantage

Danfoss – Engineering Tomorrow

At Danfoss, we are engineering solutions that allow the world to use resources in smarter ways – driving the sustainable transformation of tomorrow. No transformation has ever been started without a group of passionate, dedicated and empowered people. We believe that innovation and great results are driven by the right mix of people with diverse backgrounds, personalities, skills, and perspectives, reflecting the world in which we do business. To make sure the mix of people works, we strive to create an inclusive work environment where people of all backgrounds are treated equally, respected, and valued for who they are. It is a strong priority within Danfoss to improve the health, working environment and safety of our employees.


Following our founder’s mindset ‘action speaks louder than words’, we set ourselves ambitious targets to protect the environment by embarking on a plan to become CO2 neutral latest by 2030.


Danfoss is an EO employer and VEVRAA Federal Contractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected category.

Danfoss engineers advanced technologies that enable us to build a better, smarter, and more efficient tomorrow. In the world’s growing cities, we ensure the supply of fresh food and optimal comfort in our homes and offices, while meeting the need for energy-efficient infrastructure, connected systems, and integrated renewable energy.

Our solutions are used in such areas as refrigeration, air conditioning, heating, motor control, and mobile and industrial machinery.

Our innovative engineering dates back to 1933. Today, Danfoss holds market-leading positions, serving customers in more than 100 countries. We are privately held by the founding family.

 

Danfoss engineers advanced technologies that enable us to build a better, smarter, and more efficient tomorrow. In the world’s growing cities, we ensure the supply of fresh food and optimal comfort in our homes and offices, while meeting the need for energy-efficient infrastructure, connected systems, and integrated renewable energy.

Our solutions are used in such areas as refrigeration, air conditioning, heating, motor control, and mobile and industrial machinery.

Our innovative engineering dates back to 1933. Today, Danfoss holds market-leading positions, serving customers in more than 100 countries. We are privately held by the founding family.