The Impact You'll Make
Are you passionate about driving digital marketing that strengthens digital brand positioning and delivers real business impact?
As our Digital Marketing Specialist, you will play a key role in the Digital team within Corporate Branding & Digital, positioning Danfoss technologies as essential enablers in addressing global megatrends.
You will drive measurable impact by activating and optimizing digital brand content across our key corporate channels, ensuring strong performance across both owned and paid platforms.
Working closely with branding, communications, and business stakeholders across the globe, you will take ownership of our digital channels — from ongoing maintenance and optimization to performance — shaping a strong, data-driven digital presence that helps us to engineer a better future.
What You’ll Be Doing
- Plan, activate, and optimize brand and digital campaigns across key channels, including the global website, social media, LinkedIn Ads, paid search, and marketing automation platforms.
- Contribute to the development and continuous improvement of content hubs and website sections on danfoss.com, with a focus on SEO, GEO, content structure, and user experience.
- Monitor and analyze website, campaigns, and KPI performance to identify opportunities, improve engagement, traffic, and conversions, and provide actionable recommendations for continuous improvement.
- Collaborate with cross-functional stakeholders across global branding, marketing, and communications teams to align digital initiatives and maximize the effectiveness of digital content and campaigns.
What We're Looking For
- Proven experience in planning, executing and optimizing omnichannel digital marketing campaigns, with hands-on expertise in CMS platforms and web analytics tools, including Google Analytics and Google Search Console.
- Strong knowledge of paid media, SEO, and Generative Engine Optimization (GEO), with experience using Google Ads, LinkedIn campaign manager, and SEO tools.
- Experience working with marketing automation platforms such as Salesforce Marketing Cloud.
- Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations.
- Excellent stakeholder management and collaboration skills, with experience working across global and cross-functional teams.
What You'll Get from Us
- We promote from within and support your learning with mentoring, training, and access to global opportunities.
- You’ll have flexibility, autonomy, and support to do your best work while maintaining a healthy work-life balance. Your well-being matters to us.
- We strive to create an inclusive work environment where people of all backgrounds are respected and valued for who they are.
- You’ll receive benefits annual bonus, paid vacation, pension plans, personal insurance, and more. These vary by country and contract, but they’re worth asking about - we think they’re pretty great.
Ready to Make a Difference?
If this role excites you, we’d love to hear from you! Apply now to start the conversation and learn more about where your career can go with us.
For more information about the position, please contact Senior Manager, Digital, +45 2937 946. For information about the recruitment process, please contact Talent Acquisition Partner, Karin K P Jensen, +45 7488 3058. #LI-KJ1 #LI-Hybrid
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected category.