Web Specialist (SEM)
Grodzisk Mazowiecki, PL Ljubljana, SI
Job Description
Our Danfoss Drives Marketing team is currently looking for a talented Web Specialist with a strong understanding of SEM management to join our newly established Digital Activation and Performance team. As a web specialist, you will be responsible for managing and optimizing our website to ensure a strong SEO performance adding to the overall traffic and user experience on Danfoss Drives pages. The ideal candidate will have a keen eye for detail, a passion for web development, and a solid understanding of SEM management principles.
Why join Danfoss Drives?
At Danfoss Drives you work in an open-minded, international working environment with opportunities for personal and professional development as well as financial benefits. Apply now to join a team of highly skilled and motivated digital marketing specialists. With your eye for detail, your focus on data-driven insights and good communication as well as collaboration skills you will find yourself as part of an international team that mainly works together remotely.
If you are passionate about creating exceptional web journey and and have a strong background in search engine marketing, we encourage you to apply for this position. Join our team and help us create innovative, user-friendly digital experiences for our customers.
Kind request to applicants - please provide your application in English.
Job Responsibilities
- Develop and implement SEO best practices to enhance traffic, engagement, and conversions on the Danfoss website.
- Support SEA campaigns across multiple platforms such as Google Ads, Bing Ads, and others in close collaboration with our agency.
- Conduct keyword research, support copywriting with data-driven insights, and optimize campaigns for maximum ROI.
- Monitor and analyze campaign performance, providing regular reports and insights to stakeholders.
- Stay updated with industry trends and best practices in SEM and web development.
- Provide input for technical SEO strategies to improve website visibility and ranking.
- Manage and maintain global Danfoss Drives pages on the Danfoss website, ensuring it is up-to-date, visually appealing, and user-friendly.
- Collaborate with cross-functional teams including design, content, and regional marketing to implement website updates and enhancements on the global and local level.
- Conduct regular website audits to identify areas for improvement and optimization.
- Monitor website analytics and performance metrics to track progress and identify opportunities for improvement.
- Develop wireframes, prototypes, and mockups to communicate design ideas and concepts.
- Work closely with UX team to implement website changes, helping to ensure technical feasibility.
Background & Skills
- Bachelor’s degree in web design, digital marketing, or a related field.
- 3 to 5 years of experience working in web development or web design roles as well as proven experience in search engine marketing.
- Experience with content management systems (CMS), preferably with Umbraco.
- Knowledge of SEO best practices and tools such as Google Analytics, Search Console, and SEMrush.
- Excellent communication and collaboration skills. Fluency in English.
- Detail-oriented with the ability to multitask and prioritize tasks effectively.
- Familiarity with tools such as Mouseflow, Sistrix and Google Analytics 4
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Employee Benefits
Among the benefits we offer with your employment are:
- Bonus system
- Paid vacation
- Flexible working hours
- Pension plan
- Personal insurance
- Employee Referral Program
The full list pf benefits shall be presented in more details during the recruitment process.
Danfoss – Engineering Tomorrow
At Danfoss, we are engineering solutions that allow the world to use resources in smarter ways - driving the sustainable transformation of tomorrow. No transformation has ever been started without a group of passionate, dedicated and empowered people. We believe that innovation and great results are driven by the right mix of people with diverse backgrounds, personalities, skills, and perspectives, reflecting the world in which we do business. To make sure the mix of people works, we strive to create an inclusive work environment where people of all backgrounds are treated equally, respected, and valued for who they are. It is a strong priority within Danfoss to improve the health, working environment and safety of our employees.
Following our founder’s mindset “action speaks louder than words”, we set ourselves ambitious targets to protect the environment by embarking on a plan to become CO2 neutral latest by 2030.
Danfoss is an EO employer and VEVRAA Federal Contractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected category.