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Digital Marketing Specialist - APR

Requisition ID:  20684
Job Location(s): 

Petaling Jaya, MY

Job Description

Danfoss is looking for a Digital Marketing Specialist to join our diverse team! You will be responsible for overall digital marketing strategy, implementation, and monitoring across all digital channels for Asia Pacific Region to ensure seamless customer journey, defending brand positioning, increase customers' understanding of Danfoss solutions, and with sense of determination to increase revenue conversion. Areas of coverage includes Malaysia, Singapore, Thailand, Indonesia, Philippines, Vietnam, Taiwan, South Korea, Australia and New Zealand.

Job Responsibilities

Responsibilities for this position include, but are not limited to, the following.

  • Develop, implement, track and optimize digital marketing campaigns across all digital channels for both organic and paid activities specifically Social Media, E-mail Marketing, Web Management including Google Analytics and SEO
  • Evaluate and analyse digital customer experience and optimize seamless customer journey across all digital touchpoints with the goal to improve brand positioning and encourage lead conversion
  • Collaborate with APR marketing team to plan and develop compelling digital strategies and contents within planned campaigns
  • Ensure global and local contents across business are strategically and effectively deployed 
  • Recommend, align, and monitor digital KPIs and provide suggestions and strategies for continuous improvement to ensure high-engagement and performance rate in digital marketing 
  • Evaluate and recommend sales establishment tools that can encourage quick-to-market strategy with strong customer behaviour analysis feature
  • Strong understanding in digital marketing trends and share insights with marketing team for continuous improvement

Background & Skills

The ideal candidate possesses these skills. 

  • Bachelor’s degree in Marketing Communications/Digital Marketing/Business
  • 5+ years regional experience in marketing communications or digital marketing role in B2B industry
  • Proven experience in digital marketing with measurable results
  • Deep understanding of digital channels, methods and trends in the region
  • Good grasp of what makes contents interesting and engaging
  • Ability to work in matrix and multicultural organization
  • Proactive, resourceful, independent, self-motivator and process-driven mindset
  • Positive attitude, good interpersonal skills and able to connect well with stakeholders across functions and regions
  • Strong communication skills - written and spoken
  • Commitment and ability to challenge traditions
  • High degree of flexibility and sense of urgency
  • Ability to speak and write Chinese is an added advantage for Taiwan market

Danfoss – Engineering Tomorrow

At Danfoss, we are engineering solutions that allow the world to use resources in smarter ways – driving the sustainable transformation of tomorrow. No transformation has ever been started without a group of passionate, dedicated and empowered people. We believe that innovation and great results are driven by the right mix of people with diverse backgrounds, personalities, skills, and perspectives, reflecting the world in which we do business. To make sure the mix of people works, we strive to create an inclusive work environment where people of all backgrounds are treated equally, respected, and valued for who they are. It is a strong priority within Danfoss to improve the health, working environment and safety of our employees.


Following our founder’s mindset ‘action speaks louder than words’, we set ourselves ambitious targets to protect the environment by embarking on a plan to become CO2 neutral latest by 2030.


Danfoss is an EO employer and VEVRAA Federal Contractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected category.

Danfoss engineers advanced technologies that enable us to build a better, smarter, and more efficient tomorrow. In the world’s growing cities, we ensure the supply of fresh food and optimal comfort in our homes and offices, while meeting the need for energy-efficient infrastructure, connected systems, and integrated renewable energy.

Our solutions are used in such areas as refrigeration, air conditioning, heating, motor control, and mobile and industrial machinery.

Our innovative engineering dates back to 1933. Today, Danfoss holds market-leading positions, serving customers in more than 100 countries. We are privately held by the founding family.

 

Danfoss engineers advanced technologies that enable us to build a better, smarter, and more efficient tomorrow. In the world’s growing cities, we ensure the supply of fresh food and optimal comfort in our homes and offices, while meeting the need for energy-efficient infrastructure, connected systems, and integrated renewable energy.

Our solutions are used in such areas as refrigeration, air conditioning, heating, motor control, and mobile and industrial machinery.

Our innovative engineering dates back to 1933. Today, Danfoss holds market-leading positions, serving customers in more than 100 countries. We are privately held by the founding family.